Episode 69 Brand Strategy 101: Fine-Tune Your Messaging to Make People Buy

May 24

Episode Summary:

Whether you're a new business owner or a seasoned entrepreneur, your brand strategy can make or break your business. Tune in as we're joined by brand strategist, designer, and coach Bonnie Bakhtiari to learn all about crafting a solid brand strategy. She dives deep into the practical steps that will help you fine-tune your messaging to increase your conversation as a business owner.

Main Takeaways

When people choose not to buy your product/ service, they’re not rejecting you as a person. They are simply not aligned with the transformation that you’re offering at the moment.
There’s no substitution for a strong foundation when it comes to your brand strategy.

Some questions to ask yourself when you’re working on your brand strategy:

Who are you as a business owner?
What do you offer?
How does your work add value to your ideal clients’ lives?
What is the transformation you’re offering?
Who is your ideal client?
Having a contract that clearly highlights the scope of work puts you in a powerful position as a business owner because it helps you not to feel obliged to take on extra work.

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