Episode 118 Disclosures 101: FTC Guidelines for Social Media Influencers
Do you happen to promote products and services on social media? If so, you can be classified as an influencer and this information about FTC guidelines is crucial for you. Tune in to find out more!
Episode Introduction:
In this week’s episode of Law Chat with Girija, we talk about when you need to disclose a brand partnership according to the guidelines set by FTC (Federal Trade Commission).
Episode Summary:
Girija Patel walks us through the various ways FTC classifies a brand partnership, what makes you an influencer, and how to properly disclose your affiliation with a brand.
Main Takeaways:
Every influencer needs to adhere to the FTC guidelines regardless of their industry or niche.
When to disclose a brand partnership as per the FTC:
If you personally know the person who owns/ is associated with the business.
You’re getting paid.
You’ve gotten free products/ services.
You’ve received a gift.
You’ve done a barter.
You’ve been granted limited period access to the product or service.
You have to disclose the partnership on every single post, story, video, and reel you make about them.
Get the visual experience, watch the videocast for the episode here: https://youtu.be/Q1D_dZdExHA
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